The government has said that the persecution of the users of e-cigarette technology should stop. The Department of Health today outlined a Five Year Tobacco Control Plan for England with the goal that the proportion of the population who smoke tobacco products should fall to 12 per cent by 2022, down from 15.5 per cent today.
Routine bans of vaping products at the workplace or in public spaces should cease, the DoH notes, in order to “maximize the availability of safer alternatives to smoking”. The last Tobacco Control Plan for England was published in 2011*. Since then, there’s been a grassroots revolution in public health.
Brexit provides the opportunity to re-examine the regulation of "electronic nicotine delivery systems" as alternatives to cigarettes, says the DoH, with the department vowing to "identify where we can sensibly deregulate without harming public health".
Under some post-Brexit scenarios, the UK will no longer be obliged to implement the EU’s revised Tobacco Products Directive (TPD2), which regulates e-cigarettes in the same way as tobacco – attempting to make e-cigs expensive and undesirable. And this could lead to a possible liberalization of regulation, regarding e-cigarettes as a more healthy alternative to tobacco and encouraging their adoption, further down the line.
As we explained here, the TPD2 has raised regulatory barriers to entry for the producers of nicotine liquids, made the liquids weaker and thus less effective as a cessation aid, and has bound up the market in red tape. The reason it hasn’t been a catastrophe for the vaping supply chain is that the regulator the MHRA (the Medicine and Healthcare products Regulatory Agency) was told to back off while local enforcers, the Trading Standards Officers, have better things to do than harass vapers.
In other countries, notably Australia, politicians created a huge new black market for cigarettes, while persecuting vapers: a perfect storm of stupid: